Target users are aged between 18 and 30, and more. App will be used mostly around university & college campuses at its initial stage. Having Y and Z generations as our primary target audience means they will be picky about the user experience but they are more open to smaller typefaces and can tolarate somewhat tight layouts. Couriers were also expected to be in the same age range.
The aim was to start the project as soon as possible, and improve the product according to user habits and behavour. So I was expected to deliver first round of designs in a short amount of time. I iterated on wireframes according to the brief and flows I was given.
Screens are mostly pretty standart for a delivery app at this stage. Home screen has a map that shows estimated delivery time, user’s address and product categories. We aimed to fit as much as categories in the screen so users would know about the products but we couldn’t afford to reduce readability so we decided on 3 categories in a row.
Couriers a.k.a. riders are the employees who deliver users’ orders. Riders needs to get notifications when an order is given, see the delivery location on the map, track their earnings including tips and communicate with the customer when needed.
First round of UI design started with the objective of design and development process to completed within a short due date. Brand colors were already determined as red and white.
